The Children’s Channel of Chongqing TV is a channel specially tailored according to the viewing needs of the city’s 18 million children, or about 58% of the city's total population. Accessible to tens of thousands of local families, the Children’s Channel has formed a unique style with its health, fun and educational programs. And through integration of resources, it has set up a special brand image in the minds of local children while disseminating knowledge and the concepts of health and fun.

CMay officially became an independent operator of the Children’s Channel in 2008. The facelift of the channel is currently underway.